Marketing and SEO – How You Can Win

profit consultantAs many of you know, Marketing and SEO are things that I do for a living and for fun. And you also know that if you are not online, you are not really in business, or you soon won’t be.

So, now it is more important that ever to have you act together with your Website, Blog, SEO, and your Marketing.

Guess what? You can win no matter the competition. Especially if they are big!

You may not believe me when I say this, but you win by paying attention to details and make it your job. You beat them by measuring your data and see what works and what does not.  You drop the things that do not work and you double down on the things that do.

Now I realize this may be simple, but the big boys are dropping the ball on these basics every single day. Luckily you do not have to make the same mistakes.

Beating The Big Boys Pants Off!

I love nothing more than going up against a big agency that has five dedicated staff just to make a pretty presentation to bid on a project.

It seems to me that the more they put in the presentation, the worse the results are going to be in the end.  Call it “Anderson’s inverse law of presentation and competency.”

I am going to give away one of the biggest secrets for Google SEO.  Love them hate, them, they are the 80,000 pound gorilla these days. Do you have to be on the first page of Google results?

Can you just do Google Adwords?  Yup,  you can but check this out.

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011.

That is a 15 to 1 margin there folks.  15 to 1.  So, what this means is that if you are in a competitive search-term, and you are spending $2 bucks on a click, then the a placement on the 1st page will get about $30 worth of clicks for free for every one click you buy.

Now do you get why you want to pay attention to SEO?

Here is the big secret to Google Placement.  One, make sure you write about the search term you are going after in your site and in your blog.  Make sure you get the proper meta tags on your pictures, and make sure you use videos when possible.  You do that and you are ahead of 90% of your competition.  Probably 98% actually.

Give Google what it wants, do not try and trick them, be consistent, and you will win.  The big guys forget this, they really do.

Marketing

First of no one really cares about your logo or your name. Seriously, they are looking for what they want to buy, so make sure that that is the first and last thing they see in any of your marketing.  It should also have the biggest fonts and take up the most room.  Your logo and your name will make you and your ego feel better, but it will not help your pocket book one darn bit.  Got it?

Pictures and videos sell.  S,o make sure you have as many of those as you possibly can.  Easy right?

If you just keep this all in mind, you honestly can beat the big boys at their own game.

Cheers,
Andrew Anderson