How To Drastically Put More Money On The Bottom Line For You And Your Clients By Measuring What Is Going On

“What’s measured improves”

– Peter F. Drucker

How To Determine Click FraudNo matter what area in your business from your website to your social media, to your sales, you need to measure them and track them if you want them to improve.  While this may seem elementary, most businesses we work with do not do that. Or if they do, they don’t measure the right things with the right tools.

No matter what you are doing with your business, by simply starting to measure your ROI on everything that you are doing, you can improve your performance by 20%, 80%, even 200% in a short period of time. Continue Reading

Google Upside DownGoogle Changed Everything For 2014! The Hummingbird That Is An Elephant. Why It Is Is Good News For Small Local Companies.

Your SEO Reports As Of 2014 Are Wrong And If You Are Local, You Can Kick The Big Boys Butts!

If you are getting SEO reports from any of the major services as of January 6, 2014 the information you are getting has about a 99.99% chance of being drastically flawed. Or in plain English, wrong.

Here is why. You may or may not be aware of this but Google has come out with some major change to their Algorithm in the past 60 days and I do mean major. The latest one was called Hummingbird, but it packed the punch of an Elephant and most people are not aware of this yet.

This has lead to under and over reporting by every single known SEO tool we have looked at and used. And we do mean all of them!

If you compare any of them you get wildly varying results both good and bad but in the mean, they are incorrect.

HERE IS WHY Continue Reading


If you have never read this, you are in for a treat. While there has been much revisionist history concerning what Thanksgiving is and was all about, here is the REAL story. A hint (The triumph of Capitalism that saved the Pilgrims and therefore the US of A and you and me too!)

Here is the real story… Enjoy.. I have posted the short version and another longer one. Would love to hear what you think.

God Bless you and yours on this most splendorous of Truly American Holidays!

Andrew “Easy” Anderson

The Real Story Behind Thanksgiving

Did you know that the first [Plymouth Colony Pilgrim’s] Thanksgiving was a celebration of the triumph of private property and individual initiative? Continue Reading

Happy Thanksgiving And George Washington’s Original Thanksgiving Proclamation.

I have made a recording of George Washington’s original Thanksgiving proclamation and also Thanksgiving wishes from me.

I have also included the transcript below. Going to re-post this every year. I think it is that good.


Andrew Anderson

Happy Thanksgiving!

George Washington’s Original Thanksgiving Proclamation

Washington you can download it as an MP3 here.

George Washington’s 1789 Thanksgiving Proclamation

Whereas it is the duty of all nations to acknowledge the providence of Almighty God, to obey His will, to be grateful for His benefits, and humbly to implore His protection and favor; and Whereas both Houses of Congress have, by their joint committee, requested me to “recommend to the people of the United States a day of public thanksgiving and prayer, to be observed by acknowledging with grateful hearts the many and signal favors of Almighty God, especially by affording them an opportunity peaceably to establish a form of government for their safety and happiness:”

Now, therefore, I do recommend and assign Thursday, the 26th day of November next, to be devoted by the people of these States to the service of that great and glorious Being who is the beneficent author of all the good that was, that is, or that will be; that we may then all unite in rendering unto Him our sincere and humble thanks for His kind care and protection of the people of this country previous to their becoming a nation; for the signal and manifold mercies and the favorable interpositions of His providence in the course and conclusion of the late war; for the great degree of tranquility, union, and plenty which we have since enjoyed; for the peaceable and rational manner in which we have been enable to establish constitutions of government for our safety and happiness, and particularly the national one now lately instituted for the civil and religious liberty with which we are blessed, and the means we have of acquiring and diffusing useful knowledge; and, in general, for all the great and various favors which He has been pleased to confer upon us.

And also that we may then unite in most humbly offering our prayers and supplications to the great Lord and Ruler of Nations and beseech Him to pardon our national and other transgressions; to enable us all, whether in public or private stations, to perform our several and relative duties properly and punctually; to render our National Government a blessing to all the people by constantly being a Government of wise, just, and constitutional laws, discreetly and faithfully executed and obeyed; to protect and guide all sovereigns and nations (especially such as have shown kindness to us), and to bless them with good governments, peace, and concord; to promote the knowledge and practice of true religion and virtue, and the increase of science among them and us; and, generally to grant unto all mankind such a degree of temporal prosperity as He alone knows to be best.

Given under my hand, at the city of New York, the 3d day of October, A.D. 1789.

G. Washington (his actual signature)


Shortly after the Thanksgiving Proclamation was written, it was lost for 130 years. The original document was written in long hand by William Jackson, secretary to the President, and was then signed by George Washington. It was probably misplaced or mixed in with some private papers when the US capitol moved from New York to Washington, D.C. The original manuscript was not placed in the National Archives until 1921 when Dr. J. C. Fitzpatrick, assistant chief of the manuscripts division of the Library of Congress found the proclamation at an auction sale being held at an art gallery in New York. Dr Fitzpatrick purchased the document for $300.00 for the Library of Congress, in which it now resides. It was the first official presidential proclamation issued in the United States.

Return to Thanksgiving Story

This page courtesy of Maurice Smith

firstflightAnd I thought I knew….LOL 
As I sit doing my every once in awhile inventory of what is swimming around in my noodle today, I actually woke thinking about the things that I thought that I knew.
My mental world started getting rocked pretty early as my parents seemed to enjoy a somewhat different lifestyle than most.  My Mom was a History and English teacher and my Dad worked in the Government with Computers way back when they were the size of a whole building and they were fairly well politically connected and because of this I got to do some very unique things at a young age.
I was also encouraged to explore pretty much anything my intellect desired.  Got to meet Governor’s, Senators, and Congressman from the Kennedy’s on down.But guess what?  When you tell your teacher your Mom and sister just had breakfast with the Governor that morning for show and tell and that you talked to him the day before next to Smokey The Bear and the Bat Mobile at the State Fair and you get called a liar in front of your classmates, you immediately become a jaded with stupid people before you are out of third grade. Who knew? 🙂

I figured out that truth be damned, adults believed what they wanted to no matter what.  In this case, Mrs. Jarvis was indeed a twit.  Is it any wonder I wrote her off as a twit at a tender age right then and there?  It took me a week to figure out that even though I had a crush on her, she was an idiot.  I have never been attracted to women with big calves or those that did not take me at face value since.

Anyway, I digress here, after the Kennedy’s, I realized that there was something not quite right with politicians and a lot of adults at a very early age.  🙂 I hung mostly around adults that were pretty smart for the most part, but I actually got to know and lose respect for most grown-ups as a whole.
So, I think I got the best of both worlds in that the farm grounded me, but hanging around a bunch of movers and shakers kind of rounded me out a bit.  I learned to appreciate the farm much more than the politicians.  At least the BS out there came out of the right end of the animals…LOL  Yes, I lead a rather strange childhood, but all in all a rewarding childhood at that.
I remember one of the first things that disabused me of the notion that things were the way you were told at school and what is out there publicly may not necessarily be true is that you can almost take to the bank that Alexander Graham Bell more than likely did not invent the telephone. Thanks, Mom!
It was actually a man named Elijah Gray that in fact did the deed.  They actually got to the patent office on the same day and eventually, Bell was given the patent.  But, Bell used a microphone invented by Gray and it was later admitted by the patent examiner on public record that Bell did, in fact, bribe him to let him look at Gray’s patent application and thus screw the pooch on old Gray.  I was shocked when I learned this as a kid.  I thought Bell was a prick, and still do…
This was kind of when I started to question everything.  Little did I know that I should have questioned even more. Continue Reading

HootSuite Helps You Conquer Social Media

HootSuites EasyAnderson.comBelow is the fourth interview I have done with Dave O over at Hootsuite. This all started when Hootsuite was just one of many Social Media tools and I decided to see if I could pick a winner and follow their success and growth. Also because I needed a great Social Media tool for myself and my clients.

Boy did I ever pick a winner with Hootsuite.  They have come to dominate in the Social Media arena and branched out and made their too even more valuable.

If you are online and in business, (OK can you not be online and in business?) then you will find that HootSuite can help you make more money period.

You can listen below as well as read the full text here or download a transcription of the interview as a pdf as well.


Easy Anderson

Hootsuite Interview < PDF

Andrew: Hi, there everybody. This is Andrew Anderson and I have Dave O. from HootSuite on the line. Dave, how are you doing?

Dave: Great, man. I think this is my fourth time on the show. Do I get some special jacket or something now?

Andrew: You do, it’s in the mail and there are several other goodies. So, you should receive them any day now.

Dave: Wonderful man, well it’s great to be back to chronicle the continued adventures of HootSuite with you.

Andrew: Yes. A couple of topics today that I’d like to go over if you don’t mind with your permission, your international growth which is like it’s going through the roof; the app directory stuff that you’ve got going on and what’s with the Hoot ups?

Dave: Yes. Continue Reading